ADIDAS ORIGINALS

MODERN TECH RUNNING

CONCEPT CREATION AND IDEATION

CREATIVE DIRECTION

ON-SET PRODUCTION

A young man in a black Adidas tracksuit with white and red accents, sitting on a concrete ledge in front of a backdrop resembling the Antelope Canyon with orange and red rock formations.
Four diverse young adults in colorful sportswear standing in front of an icy glacier landscape, posing for a photo.
Two women in sporty clothing pose among large concrete blocks with a rocky background, one wearing a beige and black jacket and the other in a red tracksuit.
A woman standing outdoors in front of red rock formations, dressed in athletic clothing, including a beige Adidas jacket, black midi skirt, and sneakers.
Five diverse young adults posing outdoors against pink rock formations, wearing sporty fashion with sneakers and track jackets.
A young man with short curly hair and earrings stands in front of an icy blue glacier background. He is wearing a black and white Adidas track jacket over a white Adidas t-shirt.
A woman dressed in a bright pink Adidas tracksuit squatting on a concrete platform near rocky terrain.